Sophisticated • Classy •  Quality

For men & Women

Optical Series

Sunglasses Series


Our eyewear is Unique!  Our frame styles are unique in the eco-friendly materials that provide a fashionable, unique, yet a classic and sophisticated look while also offering the comfort of adjustability! 


Pay with your FSA/HSA benefit card!

Our unique, exclusive designer frames are reasonably priced and come ready for you to stand out with a fashionable conversion piece OR ready to switch to a lens of your choice.  Please work with your optician if you would like to change the lens.

Kentucky Branded

Focused on Forever ties into the Unbridled Spirit of Kentucky with the rapid growth of hustling entrepreneurs in the Lexington area. Our line incorporates one of the biggest traditions in the Bluegrass and what thousands come to Kentucky for season after season... the Derby! We focus on the pride and the lifestyle of the modern hustler of the Bluegrass. Everyday people who enjoy our traditions, horse racing, bourbon and basketball!

Focused Driven Lifestyle

Focused on Forever's sole purpose is to be symbolic of Blinders that horses wear to keep them from distractions. We not only walk the walk but we we want to encourage and motivate others to FOCUS on their own path and be that modern hustler making things happen! Our mission is to keep that same energy of FOCUS toward the path of our Forever!