Sophisticated • Classy • Quality
For men & Women
Optical Series
Sunglasses Series
UNIQUE EYEWEAR
Our eyewear is Unique! Our frame styles are unique in the eco-friendly materials that provide a fashionable, unique, yet a classic and sophisticated look while also offering the comfort of adjustability!
Kentucky Branded
Focused on Forever ties into the Unbridled Spirit of Kentucky with the rapid growth of hustling entrepreneurs in the Lexington area. Our line incorporates one of the biggest traditions in the Bluegrass and what thousands come to Kentucky for season after season... the Derby! We focus on the pride and the lifestyle of the modern hustler of the Bluegrass. Everyday people who enjoy our traditions, horse racing, bourbon and basketball!
Focused Driven Lifestyle
Focused on Forever's sole purpose is to be symbolic of Blinders that horses wear to keep them from distractions. We not only walk the walk but we we want to encourage and motivate others to FOCUS on their own path and be that modern hustler making things happen! Our mission is to keep that same energy of FOCUS toward the path of our Forever!